Contract MARKETING REPRESENTATION SERVICES IN NEW ZEALAND FOR THE VANUATU TOURISM OFFICE (2022- 2024)
Expression of Interest (EOI)
The Vanuatu Tourism Office (VTO) is seeking to secure a full-service Destination Marketing Representation Services for the New Zealand market. The contract will be for 2 years with a 2-year extension based on mutual agreement and performance.
The VTO would like to hear from any suitable qualified businesses or individuals or consortiums interested in taking on this exciting representation role. Details to aid the submission of your proposal are detailed below.
Objective of the Representation
Implement marketing programs that commence the tourism recovery across Vanuatu by maintaining positive and productive relationships that grow tourism visitation, yield and dispersal across the country.
Recovery Marketing Program
Once borders re-open there will be a singular focus on recovery marketing programs and securing travel to Vanuatu in the short to medium term.
The Vanuatu Tourism Office is working for a 4-stage process towards border reopening.
- Tourism Ready – Facilitate activities and policies that prepare Vanuatu and its citizens for border opening and safe travel for Vanuatu citizens, business connections, and international visitors.
- Market Ready – Ensure Vanuatu and its tourism and aviation stakeholders are prepared for welcoming back international visitors through demand generating activities.
- Market Opening – Implement marketing campaigns to create awareness, interest, and demand for Vanuatu in a competitive environment to generate economic benefit and dispersal of benefit.
- Sustainable Demand and Market Diversification – implement programs that focus on product development and supporting market diversification for the long-term growth and benefit to Vanuatu. Maintenance on tradition business models must be maintained.
The successful representation provider will be involved in supporting all stages of this process.
388 total views, 2 today