Job Description

• Overseeing the social media strategy for the company ensuring it aligns with the company’s brand
• Engaging with customers through the use of social media
• Keeping up to date with advances in social media technology and the latest social media platforms
• Maximising followers social media platforms such as Facebook, Twitter, Google plus and Pinterest etc
• Ensuring that approaches to social media are relevant and appropriate for each medium
• Monitoring social media for customer comments both positive and negative
• Building reporting frameworks to evaluate return on investment on the various platforms
• Engaging with customers to resolve customer service issues and/ or create positive opportunities
• Continuous research into new relevant social media channels and their impact on the brands marketing
• Working with the marketing team to look at ways social media can work within wider campaigns
• Analysing social media insights to guide future social media campaigns
• Developing a content calendar across all platforms ensuring a constant supply of relevant content
• Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams
• Searching social media for off-diary stories and content
• Planning and delivery of community management strategies through social media.

Job Category: Marketing, Media & Communications. Job Type: Full-Time.

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