Contract EXPRESSION OF INTEREST (EOI)
Job Description
Expression of Interest (EOI)
#SapotemLokolTurisim Brand Toolkit for the industry
The Vanuatu Tourism Office seeks expression of interest to create a toolkit that will enable the tourism industry to utilise the toolkit for the development and promotion of the domestic tourism market as part of the leverage for rolling out phase two of the #SapotemLokolTurisim (#SLT) new brand.
About the Vanuatu Tourism Office
The Vanuatu Tourism Office (VTO) is the national tourism destination marketing organization. Our headquarter is based in Port-Vila (Vanuatu) supported by various representations in Australia, New Zealand, New Caledonia and other long-haul markets in Europe, China, and North America.
Our role is to promote Vanuatu as a destination for international and domestic tourists.
Background
The VTO has also been running a trial marketing campaign on social media, print media, radio and billboards to encourage local people to take advantage of the many amazing tourism experiences that are available in our country to facilitate demand and interest for the domestic tourism market. This campaign is called #SapotemLokolTurisim.
Domestic tourism is an important part of Vanuatu’s tourism industry because everyone in the country is a potential domestic tourist. The key consideration is to educate and increase the understanding of these potential customers to realize the opportunity for them to travel and experience Vanuatu for different purposes. After a year of trialling the SLT campaign, VTO launched the Domestic Tourism Marketing Strategy 2021 – 2023 in June 2021 to provide a guided approach to the already successful campaign.
Scope of Work
The successful contractor will have the capacity and experience to deliver as expected in the terms of reference of the assignment and will work closely with the VTO team and its stakeholders to undertake the task of providing Vanuatu tourism industry with a variety of marketing and communications tools to assist with their domestic tourism activities in line with the Vanuatu Tourism Office (VTO)’s #SapotemLokolTurisim campaign.
A Terms of Reference (ToR) can be obtained to prepare submission for the contracted service, by contacting Ms. Lea Faccarello, Manager Long Haul, Emerging & Domestic Markets at the Vanuatu Tourism Office on email address – [email protected] or Tel No. #22515.
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