Contract CREATIVE ARTISTS TO DEVELOP #SAPOTEM LOKOL TURISM BRAND TOOLKIT FOR THE DOMESTIC TOURISM MARKET EXPRESSION OF INTEREST (EOI)
Job Description
CREATIVE ARTISTS TO DEVELOP #SAPOTEM LOKOL TURISM BRAND TOOLKIT FOR THE DOMESTIC TOURISM MARKET EXPRESSION OF INTEREST (EOI)
The Vanuatu Tourism Office (VTO) is highly seeking the services of five (5) Ni-Vanuatu local creative artists for an exciting opportunity to develop a series of artworks for the #SapotemLokolTurism Brand Toolkit.
The complete set of artworks will be digitized and registered by the VTO through the screening process of the Vanuatu Intellectual Property Office (VanIPO) of which this will become the copyright of the VTO. The final product will be presented as a digital toolkit containing 40 artworks, which depicts hundreds of topics related to the promotion of domestic tourist travel in Vanuatu.
The artworks will be used to promote various aspects of Vanuatu as familiar to travellers within the domestic tourism travel market.
A. VANUATU TOURISM OFFICE BACKGROUND
During border closure in 2020-2022, the Vanuatu Tourism Office developed a Domestic Tourism Marketing Strategy as part of the implementation of the identified activities under the Vanuatu Sustainable Tourism Strategy (VSTS) and began communicating to Vanuatu’s domestic tourism & travel audience through the brand “Sapotem Lokol Turism”. The brand continues to expand to the domestic tourism & travel audience during that period of time.
As borders have now reopened more than a year ago, the Office expanded the brand toolkit to feature other unique and creative messaging focusing on artistic impressions for strengthening the current brand toolkit for the domestic tourism market. This has led to the commencement of a dedicated guide that will feature artworks representing the uniqueness of the Provinces, Islands and artists impressions and artwork that will be further digitized for content support with all industry operators targeting the domestic tourism market.
B. SPECIAL SKILLS REQUIRED FOR THE ROLE
The selected creative local artists will be responsible for creating 100 artworks collectively, with each artist fitting the style and skill requirements as outlined in the Terms of Reference for this project.
C. REQUIREMENTS FOR THE ARTISTS
- Proven experience as a visual artist, with a strong portfolio showcasing distinct styles and techniques.
- Ability to work independently and collaboratively in a team environment.
- Demonstrated dedication to expressing ni-Vanuatu culture and identities through artwork.
The successful candidate will be subjected to a three (3) months contract that will commence on 01 April 2024 to 01 June 2024. The selected artists will be expected to work on-site in Port Vila, Vanuatu, or collaborate online effectively (an assistant may be required).
The Office will provide a service contract with the confirmed artists to commence work with the Office and the Project Manager during the time frame indicated for this project.
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